First, our association for this floral wreaths revolve throughout the countryside meadows and idyllic years as a child. Although in reality these wreaths all of us in childhood is doing little, and usually they were very simple, created with dandelions in addition to daisies, thinking about it reasons extremely fond memories. We can therefore benefit from this fact when organizing marketing activities or the type of flora.
The history and symbolism of wreaths can be a very broad issue. In the Middle Age ranges wreath adorned the bride's head being a symbol of innocence in addition to purity. However, the very wreath group which in ancient occasions symbolized the sky, or femininity. Another interpretation refers towards the magic circle of lifetime and death. Today, wreaths are made for young girls to adorn their mind on Holy Communion. This wreath is this symbol of life in addition to innocence.
As is clear on the foregoing wreath is an extremely interesting form with a long history and diverse meaning. It is therefore of interest to the customers at that product. The question is whether wreaths could become part of our firm's advertising?
Of course. We have in this area plus it had some very beneficial experiences. Wanting to advertise the actions of our company aimed at "floral wreaths workshop", held within the structure of Poznan "Night with the Museums 2014". Every person who opted in for the workshops could, with our help make your own personal wreath - for free or for any nominal fee. Nowadays, continuous momentum and "solicitation" manual work are an excellent way to unwind. Perhaps just you must relax meant that involvement in the workshop was substantial. Anyway, each starting with people had a smile on his face, and personally made a new wreath on his brain. As it turned out, it was for us yet another ad: these people walking throughout the town and smiling proudly presenting handmade ornaments ended up accosted and questioned the direction they got such a wonderful wreaths.
So we decided the next rally, "wreaths", this time during the wedding "Scandinavia to Poznan ha, which was held on Lake Malta on 8 Summer. Event had to begin with 11. 00, but we were at this time there much earlier and previously several minutes after our arrival aroused a whole lot interest that we started with all the first workshop participants. All day, without a break, our stand was brimming with people who willingly participated from the workshop.
Our experience proves that wreaths can be a great advertising company. During the workshop, we have the chance to meet our future shoppers. We can also talk to them about their preferences, tastes and expectations. Secondly, it is a great chance to present our company, form of operation, their person and skills as well as customer interest floristics inside Walton-on-Thames transferring our expertise and answering questions. Contact with the customer is an important part of marketing. So let's take initiatives that may allow us to speak directly with a potential buyer of our services and consequently gain new customers.
Discussion remains is whether giving away something for free can attract the buyer and how to result in real sales. I suspect that it will likely be this for some time, although already see the consequences. We also know that your one-time action little assist, in any marketing activities have to be planned and consistent.