Valentine's Day is many people feel the most difficult period for the whole year for the businessman floristic. On the one give, the expected increased revenues, the other huge risk - what number of flowers to buy as a way not to run out because of the end of the day time, and that on one other hand was not their about the second day too significantly. As if it had not been pack a long crimson rose do your best cost about 120, and the container it truly is almost 500. But after Valentine's Day in Darlington demand pertaining to long red roses almost disappears. Added to this is the problem of the quality of purchased red flowers before Valentine's day in Darlington florist.
What to do to this day was easier and make more money? To Your action had been effective, be prepared!
Two weeks before...
Consider what this year you want to surprise your customers? The
website prepared a motivating exhibition.
Remind customers about the particular upcoming holiday. In the most prominent position Offered a poster. The
website posting encouraging destination for a visit your online retail store. On the fanpage promote special offers during the day.
Encourage customers to area advance orders. Such orders rewards an additional discount. This is one with the proven ways to prevent expensive roses unsold tipped into the basket.
E-mail marketing, SMS - use the collected contacts to get ready a marketing campaign. Send your customers any discount coupon to encourage purchases.
Remember the significant increase in purchase prices of flowers during this time, respectively Calculate your offer. Cheaper than last calendar year rather not be.
Consider how much and what things to order roses from the trusted provider. Look for alternative, cheaper varieties of maroon rose bushes, instead of the beautiful Red Naomi select the cheaper variety, for example. Prestige, Red Ribbon.
Browse the stocks connected with ribbons and packaging, fill gaps.
Make sure you have adequate way to obtain fax paper, card payment terminal and cash register.